Rocky Fu’s Blog

In the first study, participants assigned to more attractive avatars in immersive virtual environments were more intimate with confederates
in a self-disclosure and interpersonal distance task than participants assigned to less attractive avatars. In our second study, participants assigned taller avatars behaved more confidently in a negotiation task than participants assigned shorter avatars.

The Proteus Effect: The Effect of Transformed Self-Representation on Behavior
Nick Yee & Jeremy Bailenson
Department of Communication, Stanford University, Stanford, CA 94305

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