The DM News just released its essential guide to e-mail marketing, which consists of four parts: fundamentals, infrastructure, analytics, and email campaigns. Here is the table of contents:
Fundamentals
- The relevance factor
- Five compelling reasons to centralize your e-mail
- Getting to “Yes! Yes!”: Double optin as a power practice,
- Open up and say “Aaaah”
- So you want to reach the inbox?
- Build your house list the right way
- Why and how to switch e-mail service providers
- Getting to the guts of great e-mail
- How to monetize e-mail marketing programs
Infrastructure
- It starts with reputation
- Thinking beyond deliverability
- CAN-SPAM, four years on
- E-mail authentication: It’s time,
- How marketers can prevent spam complaints
- Keep your e-mail safe from legal challenges
- Questions and answers about email sending reputation
- Spam finally has a definition
- Controlling messaging costs
Analytics
- There’s more to e-mail than e-mail
- Send.Analyze.Target. Resend,
- Bench marketing e-mail response metrics
- Measuring e-mail results: Using the wrong end of the stick?
- Understand and respond to your customers through analytics
E-mail Campaigns
- The elements of relevance
- When e-mail design goes bad
- Keys to trigger-based e-mail marketing
- The how and why of integrating e-mail across channels
- Mona Lisa’s eyes
- Earn higher conversions using an A/B split
- Viral marketing – optimize your marketing mix
- Design for your eight e-mail audiences
- E-mail marketing fuels social media
- Beat outbound telemarketers to the punch
- Integrating e-mail with traditional marketing methods
Download: DM News Essential Guide to Email Marketing (PDF)
Update (May 12, 2008): link removed as it was found broken.
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