So, now you have the targeted people on the landing web page through email, search engine, online ads, … would they do what you expect them to do? If you expect them to do the “right” thing, you need to have your landing page properly designed. Copyblogger has 10+3 tips for you to read up. Here is a summary:
Part I:
1. Make sure your headline refers directly to the place from which your visitor came or the ad copy that drove the click.
2. Provide a clear call to action.
3. Write in the second person – You and Your.
4. Write to deliver a clear, persuasive message, not to showcase your creativity or ability to turn a clever phrase.
5. You can write long copy as long as it’s tight.
6. Be crystal clear in your goals.
7. Keep your most important points at the beginning of paragraphs and bullets.
8. In line with #7, people read beginnings and ends before they read middles.
9. Make your first paragraph short, no more than 1-2 lines
10. Write to the screen.
11. Remove all extraneous matter from your landing page.
12. Don’t ask for what you don’t need.
13. Assume nothing. Test everything.
Part II:
- Scrutinize your competition’s design and organization flow of their landing pages
- Put your most critical landing page elements in the upper 300 pixels of the page
- Think simple
- Be obvious and use standard usage conventions
- Make sure your page loads quickly
- Format your page according to the F-Pattern Eye-Tracking Principle
- Use the same color palette/visual elements from your ads on your landing page
- No clipart! Choose a single dominant photo image to be your hero shot
- Put your message, copy or image, close to the middle of your page
- Make it easy to complete your input form
For details, read the posts from copyblogger:
- Seal the Deal: 10 Tips for Writing the Ultimate Landing Page
- Seal the Deal, Part II: 5 Tips to Designing the Ultimate Landing Page
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