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United States V.S. China on Internet Influence of Purchase

March 2nd, 2008 · No Comments · China Internet, Marketing Research ·

Some interesting figures from a research firm Netpop:

  • Internet as a tool for research or purchase products: 73% Products in US versus 93% in China
  • UGC (User Generated Content) is an influence for 19% of respondents in the US versus 58% in China.
  • 58% of the population in US has broadband (74 million) versus 10% in China (70 million)

Source: How Online Shopping Behaviors Compare in U.S., China [Clickz]

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