Rocky Fu’s Blog

• Plugin: HP Blog Printing [tabblo]
  Blog plugin for WordPress and Movable Type letting readers create customized “wow” prints direct from your blog
• Statistics: Black Friday Weekend Traffic up 4.8 Percent as Consumers Shop for Smaller Ticket Items [National Retail Federation]
• Online US retail sales exceed expectations [FT.com]
  Raul Vazquez, chief executive of Walmart.com, said the retailer had seen sales on the Friday after Thanksgiving holiday “exceed our expectations” of 40-60 per cent annual growth.
• Do Customers Come for Price or Convenience? [eMarketer]
  81% indicated that the ability to shop anytime during the day was why they chose to shop online during the holiday season.
• Impact of running the PPC ads alongside the natural results for brand keyword queries [Jonathan Mendez]
  Part 1, 2, 3
  Running the PPC ads alongside the natural results for brand keyword queries provides a huge lift in orders and revenue for our client. The paid search ads clearly have a tremendous influence on user behavior. The ads did not drive more traffic but they drove more traffic that purchased.
• Social site rankings for october 2007 [Tech Crunch]
  LinkedIn, Digg, Flickr, Facebook, Imeem, and AIM Pages are all growing more than 100 percent year-over-year.
• Finding Government Information Online [USA.gov]
• Online Consumer-Generated Reviews Have Significant Impact on Offline Purchase Behavior [comScore]
  The study examined the offline sales impact of online reviews for restaurants, hotels, travel, legal, medical, automotive and home services. Nearly one out of every four Internet users (24 percent) reported using online reviews prior to paying for a service delivered offline. Of those who consulted an online review, 41 percent of restaurant reviewers subsequently visited a restaurant, while 40 percent of hotel reviewers subsequently stayed at a hotel.
• Consumers Would Partner with Brands for Social Change, Environment [MarketingVox]
  88 percent of consumers said it is their duty to contribute to a better society and environment. Among all respondents, “helping others and contributing to the community” was cited as the second-most important source of personal contentment, after “spending time with family and friends.”
• Top Marketing Trends, Concepts in 2008 [Marketing Charts]
  The survey focused on top marketing concepts, buzzwords, global areas of opportunity, targeted customer demographics, as well as the books that marketers look to for inspiration and growth opportunity.
• Yahoo, Adobe team on PDF ads [CNet]
• Press Release SEO Tips [Online Marketing Blog]
• Webinar Slides: Marketing to a B2B Technical Buyers [Enquiro & Kellysearch]
• The State of Typo-Squatting 2007 [McAfee]
  Product development and brand building is at the heart of our economic system. Companies invest time and money into building their products and brands. By contrast, typo-squatters use automated tools to siphon potential customers and profit off the brands built by others. In our view, typo-squatting generates clear-cut winners and losers.
• Google Content Network Tips, part 1 & 2 [Inside AdWords]
• Matt Cutts Discusses Snippets
  

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