I came across a very good article from BusinessWeek.com, “MySpace, Facebook: A Tale of Two Cultures” which compared this two popular social networking sites. Here are some findings from this article:
- Unique users logged in last month
- MySpace: 68 million
- Facebook: 26 million
- Age group
- MySpace: more than 50% are 35 and above; 18-24 make up only 17%
- Facebook: older users make up 40% and college students 29%
- Income Group
- MySpace: three lowest income brackets are overrepresented there
- Facebook: the three highest income groups dominate
- How Users Present Themselves
- MySpace: there is an understood degree of fantasy involved
- Facebook: more controlled and polite
MySpace, Facebook: A Tale of Two Cultures
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1 Social Media Marketing Lesson from Visa Business Network | Rocky Fu's Blog // Jun 24, 2008 at 11:38 pm
[...] launched its Facebook application, a network inside a network called “Visa Business Network“. It aims to help [...]
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