a digital marketing consultant with entrepreneur spirit
Rocky Fu is a Chinese who currently works in digital marketing industry in Singapore. He has more than 7 years of online experience and he has worked in SingTel (Public, SIN:Z74), Global Sources (Public, NASDAQ: GSOL), and DGM (Public, LON:DGM).
Rocky has strong entrepreneurial spirit. Upon graduation, as one of the 10 “lucky” students, he participated a management training program which was conducted by top-notch executives with experience in BCG, McKinsey, Microsoft, and etc. During the program, he co-founded and managed a start-up… When he left SingTel, he founded a marketing company and promoted Singapore education institutions and global business forums in Singapore and China.
He couldn’t be really called “entrepreneur” as he reckons; but, he does enjoy being an entrepreneur as nothing else could be more exciting, and nothing else could make him more passionate.
Marketing and Internet. Rocky often has tons of creative ideas and is always passionate of conceptualizing those ideas and implementing them. So far, “marketing” is something he believes he could make a difference. Since he touched Internet from IM applications in late 2000, he started exploring different aspects of Internet especially the Internet applications that change people’s daily life.
That is why he is so dedicated in digital marketing, especially on strategies, trends, and tactics. He has experience in email marketing (eDM), search engine marketing (paid search and SEO), blog marketing, social marketing, and etc.
Experience Summary
- Digital marketing in dgm (Public, LON:DGM)
search marketing, affiliate, analytics, integrated search - Internet marketing in Global Sources (Public, NASDAQ: GSOL)
- Analyst in SingTel (Public, SIN:Z74)
Education
- Nanyang Technological University, Singapore
on merit scholarship, specialization in information communication - Xiamen University
eCommerce, science of management, School of Management - Baoji Middle School (China)
